ALPHINE CAR LAUNCH CASE STUDY
ALPINE CAR LAUNCH AT FILTON: CATERING FOR VIPS AND INDUSTRY
The London Kitchen had the privilege of catering the exclusive Alpine car launch at the historic Filton site, home of the iconic Concorde. Over two days, we provided bespoke catering for 400 VIPs, automotive journalists, and industry leaders. The event featured elegant French-inspired canapés and bowl food, reflecting Alpine’s heritage and luxury brand identity. With meticulous planning and seamless service, The London Kitchen ensured that every detail—from the menu to the execution—enhanced the high-end experience of this prestigious launch.
THE GOALS
The objective of The London Kitchen at the Alpine Car Launch was to deliver a sophisticated catering experience that reflected the luxury and heritage of the Alpine brand. Catering to 400 VIPs, journalists, and industry leaders over two days, the goal was to provide French-inspired canapés and bowl food that complemented the high-profile nature of the event. By offering exceptional service and meticulously curated dishes, The London Kitchen aimed to enhance the overall guest experience, ensuring that the catering matched the prestige of both the brand and the venue
THE CHALLENGE
The launch of Alpine’s latest car, held at the historic Filton site—home of Concorde—was a highly anticipated event in the automotive industry. Over the course of two days, The London Kitchen was tasked with delivering bespoke catering for 400 attendees, including top-tier automotive journalists, VIPs, and key board members. The event featured a test drive by a Formula One driver, adding a layer of prestige and excitement.
The brief required an elegant balance between French-inspired cuisine, reflecting Alpine’s heritage, and modern canapés and bowl food, perfectly suited for a VIP audience. This event posed a logistical challenge, with a two-day build and high expectations for service quality and timing.
GOING ABOVE AND BEYOND
The London Kitchen executed the event flawlessly, providing a seamless dining experience that matched the high-profile nature of the launch. French-inspired canapés and bowl food were served, reflecting Alpine’s roots while offering a modern, sophisticated twist that appealed to both VIPs and journalists.
The team coordinated with precision, ensuring all elements were in place for both the car launch and the high-energy test drive, while simultaneously serving the VIP audience with impeccable timing. The two-day build required precise planning and collaboration, ensuring that the catering and set-up flowed perfectly with the event’s schedule.
LOGISTICAL EXPERTISE
At The London Kitchen, service excellence is at the core of everything we do, and the Alpine car launch was no exception. Catering for 400 VIPs, journalists, and industry leaders required meticulous planning and flawless execution. Our team worked tirelessly over the two-day event, ensuring every guest was served with the highest level of professionalism and care.
From perfectly timed canapés to beautifully presented bowl food, each dish was designed to reflect the luxury and heritage of the Alpine brand. Despite the logistical challenges of operating at the historic Filton site, home of the Concorde, The London Kitchen delivered seamless service. We managed tight schedules, coordinated multiple elements, and ensured that the catering not only met but exceeded the expectations of Alpine and its esteemed guests. Our commitment to precision, attention to detail, and friendly service left a lasting impression, contributing to the event’s overall success.
THE RESULTS
The Alpine car launch was a resounding success, with guests praising the exceptional quality of the food and the smooth, professional service provided by The London Kitchen. The blend of French-inspired dishes and modern canapés perfectly complemented the event’s luxurious atmosphere, leaving a lasting impression on the VIPs, board members, and journalists in attendance.
The seamless coordination and ability to handle the logistical demands of a two-day build on such a historic site further reinforced The London Kitchen’s reputation as a trusted partner for high-profile automotive events.
OUTCOME
The London Kitchen’s contribution to the Alpine car launch at Filton was marked by flawless execution, sophisticated cuisine, and the ability to adapt to the unique demands of a VIP-driven event. The team’s dedication to quality and service ensured that both Alpine’s brand and the guests’ experience were elevated, making this a standout event in the automotive calendar.
